Ask Jo: How to build a leadership brand that your company values

Every month I write about a career or leadership topic for the Anita Borg Institute's web site.

For this month's article, I interviewed Titina Ott, Vice President of Organizational Effectiveness with a leading global software corporation, about how to build a leadership brand that demonstrates how you are adding value to your company.

Ott believes it is so important that every employee is able to create a direct “line of sight” between what they do each day to their organization’s bottom line, that she leads webinars for employees on how to do this.

Read about her 5-step approach to creating a brand that your company values >>