In surveys, women were 2.5 times more likely than men to say they feel "a great deal of apprehension" about negotiating.
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Men initiate negotiations about four times as often as women do.
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20 percent of adult women say they never negotiate at all, even though they often recognize negotiation as appropriate and necessary.
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When asked to pick metaphors for the process of negotiating, men picked “winning a ballgame” and a “wrestling match”. Women said “going to the dentist”.
I asked the group of 100 women "How many of you would rather go to the dentist than negotiate? I was joking when I asked, but a few hands were raised!
The solution we advised is to stop thinking of negotiation as a skill to be used only in rare, high-stakes business circumstances. Instead, think of negotiation as a way of life, meaning that the best way to master this skill is to negotiate everything, every day, in every conversation you encounter.
Examples are: negotiate who cooks dinner, negotiate who will drive the carpool, negotiate which movie to watch, negotiate who will help you on a project... etc. Until negotiation becomes a natural way of life.
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